When people are happy, they love to celebrate with a nice bottle of wine. “We’re sort of like a “Tale of Two Cities” – we’re good at the best of times and at the worst of times. Christopher said that while that vision has been realized, it’s important for Opus One to stay focused on the changing needs of customers. The original vision behind Opus One was to create a singular wine of the highest quality that would put Napa Valley on the map. Reaching Customers Through Direct Sales Increased In Importance Creating experiences that solidify the brand.Channel relationships, especially for omni-channel enterprises.During the conversation, Christopher touched on three key themes that were key to Opus One’s success during the pandemic and how each will evolve going forward: As part of Forter’s Suite-Talks Series, Forter CFO Aaron Barfoot recently cohosted a virtual wine tasting and fireside chat with Opus One VP of Communications and Guest Services Christopher Barefoot, as well as Michael Silacci, Winemaker with Opus One.Īaron and Christopher talked about how Opus One has evolved since its inception 40 years ago, how the company stayed relevant during COVID and ways in which technology is impacting the wine business.
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